How To DIY Brand Identity Elements Part 2 [Video]

Last week I announced I’m doing a 5 part miniseries to make DIY-ing your brand identity elements so much easier! Well, get ready because here’s number 2 in the series.

Discover your Brand’s Personality. Brands with a strong, well-defined personality instantly win some likeability points because customers can relate to them on a personal level. Human personalities are not one dimensional, nor should your brand’s personality. Customers are more likely to purchase from a brand if its personality is like their own.

Overall, there are five main types of brand personalities:
1. Excitement
2. Sincerity
3. Sophistication
4. Ruggedness SCOVERING YOUR
5. Competence

All in all, it is important for a company to accurately define its brand personality so it resonates with the correct consumer.

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