How can a building materials chain store judge if its market positioning is accurate? [Video]

How can a building materials chain store judge if its market positioning is accurate?
1.First Customer Satisfaction: Understand customer satisfaction with products, prices, and services through surveys or feedback mechanisms.
2.Second Sales Data Analysis: Examine sales trends and product profit margins, especially performance within the target segmented market.
3.Third Compare with Competitors: Evaluate differentiation advantages with competitors, confirming whether a unique position exists in the target market.
4.Fourth Brand Awareness: Measure brand awareness among target customers through online search trends and social media discussions.
5.Fifth Customer Loyalty: Measure customer loyalty and satisfaction through the proportion of repeat customers and the number of new customers recommended by existing customers.
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