Glaukos educates young patients about keratoconus risks in YouTube series [Video]

Glaukos wants young patients to have healthy eyes.

That’s why the ophthalmology company recently debuted WiseEyes, a 10-part YouTube series to educate young people about the risks associated with keratoconus (KC), an underdiagnosed, progressive eye condition that involves the cornea thinning and bulging.

Structured like a podcast, WiseEyes features two hosts discussing symptoms of the disease, how and why it manifests in certain patients and what can happen if it’s not treated.

Other topics explored in the series include managing your current vision with the condition, navigating insurance coverage and undergoing iLink corneal cross-linking, an FDA-approved procedure to slow or halt the progression of KC.

Lauren McBride, a marketing manager at Glaukos, told MM+M that the format of multiple short-form videos featuring easily understandable information was an intentional approach to achieve greater engagement from young patients.

McBride said that some patients may feel overwhelmed receiving a KC diagnosis and may not retain everything they heard in the doctor’s office, which is where WiseEyes fills in the gaps.

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