Brand Development

Falvey Insurance Group Unifies Company Under Single Brand and Launches New Website [Video]

NORTH KINGSTOWN, R.I., Jan. 30, 2023 /PRNewswire/ — Effective immediately, Falvey Insurance Group reintroduces itself as a single brand.

This unification will allow Falvey to better serve its customers, maximize existing relationships, and communicate its group-wide strengths of specialized underwriting expertise, in-house claims, loss prevention, and recoveries, proprietary, industry-leading technology, and World-Class customer service.

Falvey Insurance Group: Allow Us to Reintroduce Ourselves

Prior to this unification, Falvey was divided into, and marketed as, standalone MGAs: Falvey Cargo Underwriting, Falvey Shippers Insurance, and Safe Harbor Pollution Insurance, each with respective brand identities.

“The main purpose of this brand unification is to make known that Falvey has so much more to offer our broker partners and clients than they may be aware of. This speaks to our new tagline: ‘One Group, Many Solutions’,” says Falvey’s head of marketing, Megan Bell.

“Before this rebrand, there was a lot of time and energy put into the separate identities, especially …

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Brand Development

428: Six strategies that accelerate innovation 03/21 by ProdMgmtTalk [Video]

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Identifying the strategies that accelerate innovation starts with the question: ?What do the world's best innovation teams do differently?? To find the answer, we are talking with Matt Phillips, who interviewed over 100 new product innovation leaders, identifying six key strategies they use to cut through bureaucracy, find winning ideas sooner, and improve their success rate at launch. Matt is the founder of Phillips & Co., a Chicago-based innovation strategy firm. The company's team of researchers, strategists, and inventors helps organizations reimagine their future and invent new products, services, and brands. Matt has an interesting educational background, with an MBA in Marketing from The Kellogg School of Management. He also graduated from the Conservatory Program in Improvisation at The Second City in Chicago. Summary of some concept