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e.l.f. Cosmetics and Tinder Debut Makeup Collection and Campaign with Harry Jowsey [Video]

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Brand Marketing on Social Media

The beauty scene just got a lot hotter with a new collab that proves to be a match made in heaven. 

Viral beauty brand e.l.f. Cosmetics has joined forces with online dating app Tinder on a makeup collection made to inspire daters to feel confident while making new connections.

“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” Kory Marchisotto, chief marketing officer of e.l.f. Beauty, shares in a press release. 

“The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer,” adds Melissa Hobley, chief marketing officer of Tinder. 

e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration.

e.l.f. Cosmetics/Tinder

The epic crossover debuts with the e.l.f. x Tinder “Put Your e.l.f. Out There” collection, a $45 kit that covers all the bases for date-night glam.

There’s the All Slick No Ick Face …

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