CANNES — If any news publisher knows the numbers behind AI effectiveness, it must be Dow Jones.
The company, which also owns The Wall Street Journal, covers the growing trend daily, and recently inked a big deal with OpenAI.
In this video interview with Beet.TV, Dow Jones CEO and Wall Street Journal publisher Almar Latour says the firm is embracing AI opportunity across editorial and advertising.
Growing reader demand is bringing in an audience of decision-makers across business and investing, as well as everyday consumers looking to manage their personal finances through uncertain times. That presents an attractive proposition for advertisers, Latour believes.
“Between the reliability and the audience, there’s a lot there for advertisers that should give them comfort that they’re speaking to people who really care,” he says.
Dow Jones also offers an ad tech tool called Safe Suite to help brands meet their brand safety objectives.
Latour says Dow …