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Disney names Alisa Bowen president of Disney+ [Video]

The Walt Disney Company has named its Alisa Bowen president of Disney+.

On Thursday, the company said Bowen, who had been its executive vice president of business operations for Disney streaming, will immediately take over as the lead executive at its Disney+ subscription service.

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Michael Paull previously served as president of Disney+ in addition to the company’s other streaming brands.

In the new standalone role, Bowen is expected to lead the launch of Disney+’s ad-supported tier as well as the promotion of the service and its slate of content. She will continue reporting to Michael Paull, Disney’s president of direct-to-consumer division.

Disney announced its new ad-supported Disney+ tier in March, saying that it would launch in the U.S. later this year. The new offering will expand internationally in 2023.

In August, the company unveiled a new pricing structurethat incorporates an advertising-supported Disney+ as part of an effort to make its streaming business profitable. Starting Dec. 8 in the U.S., Disney+ with …

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Customer Science Group | Verint [Video]

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