The Walt Disney Company has named its Alisa Bowen president of Disney+.
On Thursday, the company said Bowen, who had been its executive vice president of business operations for Disney streaming, will immediately take over as the lead executive at its Disney+ subscription service.
related investing news
Michael Paull previously served as president of Disney+ in addition to the company’s other streaming brands.
In the new standalone role, Bowen is expected to lead the launch of Disney+’s ad-supported tier as well as the promotion of the service and its slate of content. She will continue reporting to Michael Paull, Disney’s president of direct-to-consumer division.
Disney announced its new ad-supported Disney+ tier in March, saying that it would launch in the U.S. later this year. The new offering will expand internationally in 2023.
In August, the company unveiled a new pricing structurethat incorporates an advertising-supported Disney+ as part of an effort to make its streaming business profitable. Starting Dec. 8 in the U.S., Disney+ with …