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Digital Don’ts – 5 Common Mistakes To Avoid In PPC Management [Video]

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Brand Marketing on Social Media

Digital Don’ts – 5 Common Mistakes To Avoid In PPC Management

🚀 Avoiding pitfalls in Google Ads? Yes, please! 🚫
Avoid these 5 Google Ads mistakes that can be a reason for a drop in your campaign performance.

1. Combined Search Network & Display Network in Your Paid Advertising Campaign -Google’s PPC management platform offers Search networks, Display networks, and partner websites for Paid Search Advertising campaigns, but pre-selected options may not always yield the desired results.

2. Exclude Search Lost Impression Share (Budget & Rank) from the Column View in PPC Management – Understanding Search Lost IS (rank) and budget is crucial for effective PPC management, as low impression share on Google Search Network indicates relevant keywords but frequent ads.

3. Ignore all Available Geo-Targeting Options – Google Ads enables users to target specific locations during campaign setup, with ‘Location options’ menu providing ad display information based on presence and interest, allowing performance analysis and adjustment.

4. Not Revisiting Ad Schedule Bid Modifiers – Adjust bids for specific days and times to manage PPC strategy, adjust individual click spending, and revisit bid modifiers regularly for relevance during seasonal changes in daily ad performance.

5. Not Utilising Campaign Experiments for Testing – Campaign experiments test ad elements, landing pages, and bidding strategies, allowing control over traffic percentage and efficient split tests for ad copy variations.

Digilari Media’s Paid Advertising Specialists regularly audit Google Ads accounts for common mistakes, ensuring cost-effective and campaign performance improvement. Learn more here: https://digilari.com.au/articles/digital-donts-5-common-mistakes-to-avoid-in-paid-advertising-google-ads-edition/

Contact us for an account audit or schedule a meeting.

#GoogleAds #DigitalMarketing #PPC #SuccessTips #DigilariMedia #PaidAdvertising #DigitalMarketingMistakes #Optimisation #OnlineAdvertising #MarketingAutomation #AUMarketingagency

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