Two of the biggest brands in the world have jumped on the 3D scanning and printing bandwagon this week as part of two separate ad campaigns.
Coca-Cola have launched their latest product range ‘Coca-Cola Mini’ in Israel by launching an app inviting people to make mini-me versions of themselves. The mini-mes were then put into different interactive environments and submitted to win a prize.
Said prize was a visit to Coca-Cola’s Israeli factory were the winners were scanned with some Artec Eva handheld scanners and 3D printed in full colour on a Z-Corp Spectrum Z510. The winners were given their mini-mes to keep and display wherever they like. The campaign was thought up by Coca-Cola’s Israeli creative agency Gefen Team.
Adidas 3D Printing the impossible from nothing
Coca-Cola weren’t the only global brand to be showcasing the technology for the purpose of §advertising; Adidas ran their own 3D printing campaign for their Originals brand in Hong Kong, ‘We Print Originals’
The creative …