Coca-Cola and Adidas use 3D printing in latest adverts [Video]

Two of the biggest brands in the world have jumped on the 3D scanning and printing bandwagon this week as part of two separate ad campaigns.

Coca-Cola have launched their latest product range ‘Coca-Cola Mini’ in Israel by launching an app inviting people to make mini-me versions of themselves. The mini-mes were then put into different interactive environments and submitted to win a prize.

Said prize was a visit to Coca-Cola’s Israeli factory were the winners were scanned with some Artec Eva handheld scanners and 3D printed in full colour on a Z-Corp Spectrum Z510. The winners were given their mini-mes to keep and display wherever they like. The campaign was thought up by Coca-Cola’s Israeli creative agency Gefen Team.

Adidas 3D Printing the impossible from nothing

Coca-Cola weren’t the only global brand to be showcasing the technology for the purpose of §advertising; Adidas ran their own 3D printing campaign for their Originals brand in Hong Kong, ‘We Print Originals’

The creative …