Chunky or smooth? We are going nuts for both! Amp Agency [Video]

Our strategy revolved around maintaining the integrity of Teddie’s family-owned legacy while still appealing on a global and national scale. A paramount component of the redesign was ensuring that Teddie’s existing superfans were not left in the wayside in the endeavor to attract new customers.

A previously unexplored avenue was Teddie’s family history. Teddie Peanut Butter was founded by Michael Hintlian, an Armenian immigrant. During the Great Depression, Hintlian produced peanut butter and sold it throughout New England. Peanut butter was especially in demand at the time because it was filling, nutritious, and low cost. It was after this time that Teddie further established itself as a go-to for families across New England. Learn more about their legacy by visiting the About section.

One of the main priorities of Teddie’s new website was to represent each product in all of its glory. Different designs …