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Brand Awareness

Charity video to drive recruitment | Blog

In the charity sector, video is not just a vital way to raise funds and awareness, it can also be a highly effective recruitment tool, driving volunteers and skilled staff to join the team and get behind the cause.

Our latest video for not-for-profit Together for Short Lives is at the centre of a new campaign, #YouCanBeThatNurse, to drive recruitment and fill a much-needed gap in the palliative care sector.

The objectives of this charity video

This leading UK charity for children with life-threatening and life-limiting conditions approached us as their video agency to create a video campaign to encourage nurses to work in palliative care.

In the UK more than 50,000 children and young peopleare expected to have short lives and the number is increasing. These children and their families need support from trained professionals. However, there is a shortage of children’s palliative care nurses which is already having a detrimental effect on the care …

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Brand Awareness

Saint Johnsbury manufacturing company to offer more job opportunities [Video]

A groundbreaking was held ahead of the expansion of a Saint Johnsbury manufacturing company on Thursday morning.Weidmann Electrical Technology will be adding a new warehouse, which is set to begin construction sometime in December. Additionally, pre-existing buildings at the plant will undergo renovations. The warehouse is expected to be finished around the same time next year. "I'd like to say how incredibly excited I am about this growth here in our community," vice president of finance at Wiedmann Carol Martin said. "We're closely tied in with our customers, and we need to meet their increased demand."The project will cost around $44 million in total. The State will provide $1.7 million over the next six or seven years. "They had other opportunities and other places they could have made this investment, secretary of the Vermont Agency of Commerce and Community Development Lindsay Kurrle said. So for them to choose here makes us incredibly happy, and we look forward to seeing that happen over the next year."The company specializes in producing insulation and other components for large transformers that power major cities. The company says the expansion will help to create about 60 to 70 jobs. Currently, around 300 people are employed at the company."In our expansion, we're going to have a bunch of different types of jobs, director of technology and innovation at Weidmann Kevin Biggie said. So we have lots of opportunities here from production employees to skilled, you know, machinists and technicians to engineers."The company said one of its goals is to get younger people involved with those jobs as well as the ones already offered. Barbara Rice has worked at the company for over 35 years and said she wants her family to have a legacy with Weidmann. "My son just started here in June, and I would like to see him 35- 40 years down the road staying here. Maybe my grandchildren will come here, Rice said. It's great for the community."

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Brand Awareness

China to flesh out economic stimulus plans after bumper rally [Video]

Top Chinese economic policymakers are expected to flesh out a raft of growth-boosting policies on Tuesday, after the announcement of long-awaited stimulus measures last month sparked a blistering stock market rally. Beijing has struggled to kickstart the economy as officials target around five percent growth this year -- a goal analysts say is optimistic given