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Campbell Soup name change: Why the brand plans to drop ‘soup’ [Video]

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Branding Management

Campbell’s roots date back to 1869 and the current Campbell Soup name was adopted in 1922, according to the company’s website.

NEW YORK — Campbell is ready to drop the soup — at least from its official name.

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell’s Co.

CEO Mark Clouse said in a statement that this “subtle yet important change” will retain the company’s iconic name “while better reflecting the full breadth” of its portfolio today.

Campbell hasn’t been exclusive to the soup business for some time. The company also owns brands like Prego sauce and Goldfish crackers — and completed a $2.7 billion acquisition of Sovos Brands, the maker of Rao’s pasta sauces, just earlier this year.

Campbell’s roots date back to 1869, …

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