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Building a short-term rental brand or empire [Video]

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Branding Tips

Building a short-term rental brand or empire

Hosted by STRz editor Paul Stevens

Sponsored by Minut and PriceLabs

At a time when the short-term rental industry is as fragmented as it is, it has arguably never been more important for brands to stand out and distinguish themselves from the competition, thereby challenging the recognised status quo. Entrepreneurs continue to build and scale distinctive new brands but how do they keep their brand standards consistent and how do they scale to the point when they can complement a sale or key investment round? This session will cover all of these considerations, as well as the human element that forms the foundation of a successful brand, whether in the short-term rental space or any other industry.

You will learn:
* What is a brand and what does it take to build one
* How entrepreneurs are building brands to differentiate themselves from the competition
* How to keep brand standards consistent when scaling – vetting properties, design, locations etc
* How to get your brand to the point of sale or securing investment
* The importance of having the right people around you
Speakers:
* Ali Lowry, chief brand officer, Plum Guide
* Alex Husner, CMO, Casago
* Andy Meddick, CEO, Stay Attention Vacation Rental Business Strategy Services
* Sukh Basra, VP of marketing, Hostaway

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