Bruna Imai and Hi-Lo Studio Celebrate International Women’s Day with MTV – Motion design [Video]

From the team at Hi-Lo Studio in LA: “MTV invited Bruna Imai, the creative director of Hi-Lo, along with other artists from around the world, to create a spot for the International Women’s Day Artist Ident campaign.

“As a network that has always valued visual experimentation, MTV has a long history of using its Idents to provide artists with a platform for creative expression and to amplify important messages.

“The goal of the campaign was to encourage women artists to share their perspectives and ideas on the issues at the center of International Women’s Day using the hashtag #embraceequity. The campaign aimed to spark conversations and promote equity among all genders by promoting a female or female-identifying perspective.