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Bay Area dermatologist breaks down the biggest buzzwords in skin care [Video]

How to Market your Brand

TAMPA, Fla.When you go shopping for skincare products you’ll see a lot of attractive marketing lingo on the packaging.

But what does it all really mean?

Let’s say you see the words ‘all-natural’ or ‘organic.’

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“‘All natural’ just means that predominantly things that are from nature were used to make the product and manufacture the product. There’s not as many synthetic ingredients in the product. There’s no governing party that actually says everything is all-natural or organic,” said Dr. Summer Moon of Bay Area Dermatology.

How about ‘hypoallergenic?’

“Most commonly, these are going to be healthy and safe for our sensitive skin individuals, but things like fragrance, Balsam of Peru, [and] formaldehyde – those are our top allergens that can cause skin reactions. There’s no guarantee at all that you won’t have a reaction to anything that says hypoallergenic or even fragrance-free”, said …

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