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How Desire Paths can Transform your Branding and Public Relations
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Aussie retailer slams competitors for ‘unethical marketing practices’ [Video]

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How to Market your Brand

Mattress retailer Sleeping Duck has launched a cheeky campaign exposing its competitors for using dodgy marketing strategies to lure customers.

The new four-part video podcast series exposes a fake independent product-rating website, that provides reviews on mattresses based off quality, popularity, durability and comfort.

The site – top5bestmattress.com.au – ranked the Emma Comfort mattress a 8.9, while Sleeping Duck’s Mach II got 6.0. The catch? It is owned by DIBMat GmbH – “a fully-owned subsidiary of Emma Sleep that owns the Emma mattress featured on this site”.

The campaign was created by in-house production at Sleeping Duck, and is live on Instagram and the brand’s website.

Winston Wijeyeratne, co-founder of Sleeping Duck, said: “We made a complaint about this flagrant misrepresentation to the ACCC. In response, they demanded that Emma include a disclaimer on its site, with no further …

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