Mattress retailer Sleeping Duck has launched a cheeky campaign exposing its competitors for using dodgy marketing strategies to lure customers.
The new four-part video podcast series exposes a fake independent product-rating website, that provides reviews on mattresses based off quality, popularity, durability and comfort.
The site – top5bestmattress.com.au – ranked the Emma Comfort mattress a 8.9, while Sleeping Duck’s Mach II got 6.0. The catch? It is owned by DIBMat GmbH – “a fully-owned subsidiary of Emma Sleep that owns the Emma mattress featured on this site”.
The campaign was created by in-house production at Sleeping Duck, and is live on Instagram and the brand’s website.
Winston Wijeyeratne, co-founder of Sleeping Duck, said: “We made a complaint about this flagrant misrepresentation to the ACCC. In response, they demanded that Emma include a disclaimer on its site, with no further …