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AUGMENTED REALITY MILITARY RECRUITING POSTER [Video]

To kick off our engagement with the Wyoming Army National Guard recruiting forces, we built a poster-based Augmented Reality (AR) experience. 

By scanning a QR code on the poster with their phone, potential recruits can access information about the benefits of joining the Guard in a new, engaging way.

Over time, data provided by each unique user experience will go far in helping enhance the Army National Guard’s future recruitment efforts, as well as provide clear, trackable data about how the information provided by the posters is being used.

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