The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing how advertising is evolving and what is driving this evolution. Lara Izlan, programmatic trading & innovation, Auto Trader; Damian Burns, global head of sales, Atlas by Facebook; Chip Scovic, CRO, TubeMogul; and David Wiener, VP product management, Oracle deliver an engaging panel discussion, which proved the flux of modern marketing goes far beyond the definitions of ad tech versus martech.
This panel covers:
– The direction of convergence and what is happening in the industry to fuel it
– How companies that were previously considered as ad tech companies are pushing into the martech field through the use of data
– How Auto Trader, speaking as a marketer and a publisher, are still …