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all free clear detergent Becomes the First-Ever Laundry Brand in the US to Introduce NaviLens Technology on its Packaging | PR Newswire [Video]

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Brand Development

The innovative scanning and navigation app will empower people with blindness and low vision through accessible technology within the laundry aisle

, /PRNewswire/ — all® free clear—the #1 doctor recommended laundry detergent brand for sensitive skin—today announced the brand will be the first laundry detergent in the U.S. to incorporate NaviLens technology on its packaging and will be featured on the all® free clear MIGHTY PACS® Original laundry detergent tubs and pouches. Dedicated to creating more accessible environments, NaviLens is a navigation and scanning app for those with low vision and blindness. With more than 7 million Americans* living with low vision, the all® free clear brand recognizes the strong need for resources that provide greater independence and access during their day-to-day experiences.

“With NaviLens technology on our all® free clear MIGHTY PACS®Original packaging, we aim to make laundry more accessible so people can complete this essential, everyday task …

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