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Aims to open nearly 9,000 restaurants [Video]

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Brand Awareness

McDonald’s wants to open more than 8,800 locations and add 100 million members to its loyalty program by 2027.

The targets are part of the fast-food giant’s long-term plans to grow sales across its already sprawling restaurant footprint.

McDonald’s announced its new goals ahead of its investor day on Wednesday, as it looks to persuade shareholders that diners’ appetites for its Big Macs and McNuggets are still growing, even as Wall Street worries about the economy and the threat posed by weight-loss drugs. The burger chain is expected to offer more details about how it plans to keep attracting customers, including by phasing in an improved version of its burger and doubling down on chicken.

For 2024, McDonald’s is projecting net new restaurant growth of 4%. Nearly 2% of next year’s systemwide sales growth in constant currency will come from adding to its footprint.

After 2024, the company plans to grow its restaurant count by 4% to …

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