The consumer journey is constantly evolving and becoming increasingly complex. As people discover, research, and purchase across an ever-growing number of channels, marketers need to keep pace by using artificial intelligence (AI) to reach them wherever they are. But while investing in the same AI-powered solutions your competitors use may be enough to keep up, it won’t put you on the cutting edge.
As critical partners for brands, agencies can help marketing teams gain a real competitive advantage by combining AI with human expertise. In this guide, you’ll see how agencies have unleashed the full power AI offers by pairing it with their unique skills and insights. In each section, we offer real-world stories of how agencies are using AI to advance their clients’ marketing objectives.