New York –
A “groundswell” of advertising executives have urged X chief executive Linda Yaccarino to resign from her role at the embattled social media company in the wake of an advertiser exodus and scrutiny over owner Elon Musk’s antisemitic remarks on the platform, according to marketing industry veteran Lou Paskalis.
“I sent her a text yesterday after thinking about it long and hard saying that,” Paskalis, the founder and chief executive of marketing consultancy AJL Advisory, told CNN on Monday, adding that other members of the industry had done the same. “My advice was to leave before her reputation was damaged.”
Yaccarino, a former NBCUniversal executive, joined the company formerly known as Twitter earlier this year to help revive its advertising business. Hundreds of major brands paused their ad spend after Musk’s acquisition over concerns about content moderation and the platform’s future under the eccentric billionaire.
But at least a half dozen …