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ABTWW: Black Is The New Black, Apple v. Audemars, Form v. Function & David Is Feeling Sad [Video]

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Brand Strategy

This week on aBlogtoWatch Weekly, Rick is joined by Ariel, Ripley, and David, as per usual. After some chat about Jeff Goldblum’s new show, Chaos, in which a certain Casio timepiece figures prominently, Ariel and Ripley explain why they’re exhausted. They’ve just returned from Apple headquarters in Cupertino, California, where the brand debuted two new Apple Watch models. Because they drove up and back in a 12-hour round-trip loop, they were pooped. Nonetheless, they both had much to say about these two new watches, not to mention Apple’s security system. David also discussed how some traditional watch brands frown upon watch media covering smartwatches at all — obviously, an interest for many of our readers. Moving on to a release at the opposite end of the spectrum, the team looks at the new Biver Automatique Watches, which Ariel thinks are “nice” in their design to be affordable. Ripley feels sure we’ll see the same …

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