Recent Videos
Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson
SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming also is driving grater experimentation with ad formats, including those that give viewers a way to respond quickly and easily. “There’s really a lot […]
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
SAN JUAN, PR — The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit. In that kind of competitive landscape, how are any of the contenders – like iSpot.tv, VideoAmp and others – going to stand out? In this video interview with Beet.TV, […]
Digital Formats Are Transforming Outdoor Ads: OAAA’s Anna Bager
SAN JUAN, Puerto Rico – Many technology companies whose revenue comes …
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