The 7 codes that make B2B brands meaningful [Video]

What does building a meaningful B2B brand take in today’s market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors previewed it.

Did you know that 80% of B2B professionals would care if a B2B brand disappeared? This stark contrast to the B2C sector, where 74% of consumers wouldn’t mind if a brand vanished, underscores the unique value and trust B2B brands command. This insight is among the findings from Havas Creative Network’s latest Meaningful B2B Brands study, previewed by Anna Harris of Ledger Bennett and Tony Mattson of Havas at The Drum B2B Worldfest.

The study introduces seven “codes” for building meaningful B2B brands—practical strategies designed to help marketers create brands that resonate deeply with their buyers and deliver tangible business impact. Here’s what you need to know.

1. Flex and adapt

“Brand is how we show up,” noted Mattson, quoting a B2B leader. To remain meaningful, brands …

Tags Small Business, Social Media, Social Media Marketing