Creating Brand Identity: Re-Brand Apparel with Screen Printed Labels [Video]

In this video, we explore how to create a strong brand identity through apparel branding. Discover three effective methods to re-brand apparel using Screen-Printed neck labels. Improving efficiency and accuracy with every step, resulting in a one-step application. We cover everything you need to know to enhance your garments and leave a lasting impression.

00:00 Introduction
00:10 What you need
00:54 Method One: Reverse Printing
02:29 Method two: Smaller Lower Platen
04:41 Method Three: Tag Along Platen
06:20 Getting Started

Why is re-branding important?

Custom neck labels are business cards for heat printers. A lasting piece of branding reminding customers where their favourite garment came from. Whether it’s a repeat order or a recommendation to a friend. A branded product increases brand awareness and secures future business.

Fulfilment vs Brand

If you’re building your own clothing brand, of course use your branding in the label. If you’re printing for fulfilment, offer the customer their own branding in the label. Allowing you to increase profits on the product, too. If they decide not to include their brand, include yours. Something you can add in for as little as 8p per neck label. A minor cost to you that may secure many future sales.

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