50 Cent has filed a lawsuit against a viral jeweler for making knockoffs of his custom pieces.
According to court documents obtained by TheWrap, 50 accused actor Maksud Agadjani of “trademark infringement and unfair competition” in the 18-page complaint.
“Defendants, who are in the jewelry business, willfully and knowingly created imitations of an original necklace designed exclusively for Jackson; used Jackson’s name, image, and other intellectual property rights to mislead consumers into believing Defendants’ reproductions are affiliated with, sponsored by, or endorsed by Jackson; and continue to use Jackson’s name, image, and other intellectual property rights for commercial gain,” the lawsuit states.
The suit alleged that while Agadjani had no relationship with 50, he misled consumers by using the rapper’s image and likeness on social media.
“Jackson did not purchase his necklace from Defendants and Jackson has never authorized Defendants to capitalize on his goodwill and reputation in order to promote their goods and services,” the complaint states.
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